COLLABORATION 2023 ︎
ROJO
“Rojo”, a collaboration between musician and photographer Braulio Lam and designer Isa Guadalupe. Talent contributor Coco Delgado.
Braulio:
This collaboration was created based on the exploration to create something artistically simple. It is easier said than done, and sometimes the creation of something simple becomes harder to reproduce.
The main idea was to capture the color red with the gold caramel colors of the desert. Fortunately, there are a few locations to choose from and the most practical one was a few minutes away from the city.
There is a place called "Los Arenales" (The Sandbanks) in Rosarito, Baja California, México. Which is a place near the beach. The location has a desert like appearance with the Pacific Ocean in the background. The results are pretty much images taken out of a movie scene.
The idea was to have an unknown location and not easy identifiable, something with an ambiguous atmosphere, with a minimalistic look: blue, caramel and red.
I tried to replicate the Kodak Vision3 250D film stock, using a filter system and adjusting the settings of my camera to recreate this cinematic look.
"ROJO" is a visual experience. There is no story or narrative on it. It is just about colors and nature.
“If you look for a meaning, you will miss everything that happens”
-Andrey Tarkovsky.
This collaboration was created based on the exploration to create something artistically simple. It is easier said than done, and sometimes the creation of something simple becomes harder to reproduce.
The main idea was to capture the color red with the gold caramel colors of the desert. Fortunately, there are a few locations to choose from and the most practical one was a few minutes away from the city.
There is a place called "Los Arenales" (The Sandbanks) in Rosarito, Baja California, México. Which is a place near the beach. The location has a desert like appearance with the Pacific Ocean in the background. The results are pretty much images taken out of a movie scene.
The idea was to have an unknown location and not easy identifiable, something with an ambiguous atmosphere, with a minimalistic look: blue, caramel and red.
I tried to replicate the Kodak Vision3 250D film stock, using a filter system and adjusting the settings of my camera to recreate this cinematic look.
"ROJO" is a visual experience. There is no story or narrative on it. It is just about colors and nature.
“If you look for a meaning, you will miss everything that happens”
-Andrey Tarkovsky.
Isa:
“Rojo”, a monochromatic expression of fragility and existence in relation to the simplicity of the vast landscapes of nature through the color red. Desert and ocean valleys were depicted as our location based on our surroundings, which play a part in the connection of human relationship with nature and the self.
This collaboration piece represents the impermanence and intensity of existence through the use of material, color, and image. We wanted to create simple yet aesthetic imagery to portray our individual passions together. I am interested in the exploration of movement and transcendence of time in relation to the human body/experience.
Dressing the body in simple layered silhouettes of red silk to represent the intimacy and transience of time. The movement of the wind flowing through the body as it moved, shifted the fabric to take different shapes and forms to enhance the emotions that transmit the color red.
This color ignites passion, pain, love, violence, amongst many other emotions; in a way connects all living things, it runs within us, within our bodies, our blood. As artist Andy Goldsworthy says, “The beauty of red is its connection to life… The realization that the earth and stone are red because of their iron content which is why our blood is red.” (Time pg.25) That connection of the color red reminds us that we are part of a human experience that is fragile and mortal. A connection that makes one search for a deep understanding about one’s existence through color.
The texture and material of the beaded headpiece expresses that feeling of fragility; utilizing glass beads as a way to show that delicacy and vulnerability life itself inhabits. Each bead was hand-sewn individually as a symbolic action of how tiny fragments of time carefully form a lifetime of memories into one’s body, evoking the viewer to experience the color red in relation to nature and form their own interpretation.
“Rojo”, a monochromatic expression of fragility and existence in relation to the simplicity of the vast landscapes of nature through the color red. Desert and ocean valleys were depicted as our location based on our surroundings, which play a part in the connection of human relationship with nature and the self.
This collaboration piece represents the impermanence and intensity of existence through the use of material, color, and image. We wanted to create simple yet aesthetic imagery to portray our individual passions together. I am interested in the exploration of movement and transcendence of time in relation to the human body/experience.
Dressing the body in simple layered silhouettes of red silk to represent the intimacy and transience of time. The movement of the wind flowing through the body as it moved, shifted the fabric to take different shapes and forms to enhance the emotions that transmit the color red.
This color ignites passion, pain, love, violence, amongst many other emotions; in a way connects all living things, it runs within us, within our bodies, our blood. As artist Andy Goldsworthy says, “The beauty of red is its connection to life… The realization that the earth and stone are red because of their iron content which is why our blood is red.” (Time pg.25) That connection of the color red reminds us that we are part of a human experience that is fragile and mortal. A connection that makes one search for a deep understanding about one’s existence through color.
The texture and material of the beaded headpiece expresses that feeling of fragility; utilizing glass beads as a way to show that delicacy and vulnerability life itself inhabits. Each bead was hand-sewn individually as a symbolic action of how tiny fragments of time carefully form a lifetime of memories into one’s body, evoking the viewer to experience the color red in relation to nature and form their own interpretation.
talent: Coco Delgado
photography - video - music: Braulio Lam
costume design - hand beaded headpiece: Isa Guadalupe
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COLLECTIONS
︎MORE WORKS
CONTACT
CONTACT︎︎︎
︎ isagmdn@gmail.com
︎ @isaguadalupe
UPCOMING EVENTS ︎
︎︎︎Showroom Matiz Estudio, Tijuana Design Week powered by World Design Capital
Opening Reception: May 4, 2024 from 12-7pm ︎Av Gobernador Balarezo 9585-7, Davila, 22040 Tijuana, B.C.
︎︎︎Visita de Estudio con Tierras Seminario de Arte
5 de Mayo 2024
︎︎︎Taller de Bordado con Chaquira en Matiz Estudio
25 de Mayo 2024
︎ @isaguadalupe
UPCOMING EVENTS ︎
︎︎︎Showroom Matiz Estudio, Tijuana Design Week powered by World Design Capital
Opening Reception: May 4, 2024 from 12-7pm ︎Av Gobernador Balarezo 9585-7, Davila, 22040 Tijuana, B.C.
︎︎︎Visita de Estudio con Tierras Seminario de Arte
5 de Mayo 2024
︎︎︎Taller de Bordado con Chaquira en Matiz Estudio
25 de Mayo 2024
STOCKISTS︎︎︎
Ciudad de México:
Cardón
Columpio
Los Cabos:
Cardón
San Diego:
Mingei Museum
San Francisco:
The Perish Trust
Tepoztlán:
Flor del Norte
Tijuana:
Matiz
Ciudad de México:
Cardón
Columpio
Los Cabos:
Cardón
San Diego:
Mingei Museum
San Francisco:
The Perish Trust
Tepoztlán:
Flor del Norte
Tijuana:
Matiz
ABOUT
ISA GUADALUPE
DESIGN — STUDIO
My name is Isa Guadalupe Medina and I am a designer and artist based in Tijuana, Baja California, Mexico. My work focuses on the intricacy and detail that is reflected from nature and my roots. The different motifs I create are inspired by feelings that emerge from the rare beauty and constant change of nature. I received a Bachelor of Fine Arts degree from Parsons The New School for Design, New York. Since then I have been focusing on creating hand-beaded and woven pieces that explore movement and transcendence of time in relation to the human body/experience.
Artist Statement
Through the years of creating and appreciating art, I realized that what I liked most about it was the process and time it took to create something. When I see a piece of art I wonder about the time, work and thought behind it. It is not just about making something beautiful or interesting but how it makes me feel and how much of my heart goes into it. I learned that loss is something that we all have to deal with at one point in our lives and we have to accept the inevitable. I began to explore with the unpredictable; dissolving materials, garments coming apart, transforming, playing around with the thought that nothing lasts forever, everything is transient. Change and transformation is what I want to explore more through my designs. The excitement and, yet, sadness of watching your creation come apart is what life is all about, constant change.
This is only the beginning of my exploration, the unpredictability of change.
- Isa Guadalupe Medina
Through the years of creating and appreciating art, I realized that what I liked most about it was the process and time it took to create something. When I see a piece of art I wonder about the time, work and thought behind it. It is not just about making something beautiful or interesting but how it makes me feel and how much of my heart goes into it. I learned that loss is something that we all have to deal with at one point in our lives and we have to accept the inevitable. I began to explore with the unpredictable; dissolving materials, garments coming apart, transforming, playing around with the thought that nothing lasts forever, everything is transient. Change and transformation is what I want to explore more through my designs. The excitement and, yet, sadness of watching your creation come apart is what life is all about, constant change.
This is only the beginning of my exploration, the unpredictability of change.
- Isa Guadalupe Medina
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